Tata Gluco Plus has been brought to the Indian market through NourishCo Beverages Ltd, a Joint Venture with PepsiCo India. It is focused on delivering healthy beverages for a healthier India and is intent on enhancing the hydration category in India. Tata Gluco Plus is a glucose-based ready to serve beverage, which provides instant energy to consumers, available in a unique cup format. It is available in five tasty flavours – Lemon, Orange, Mango, Grape and Apple Cinnamon. It offers the benefit of glucose energy, mineral salts and iron to provide instant refreshment and recharge. Priced affordably and available in a convenient 200ml cup, Tata Gluco Plus comes with the promise of quality and hygiene, besides its great taste. Conceived as an affordable on-the-go Re-hydration solution with the combination of great taste and energy, the product is targeted at the mass consumer segment.
The product has been developed in India keeping in mind the requirements of the average Indian consumer. The challenge was to deliver a quality product that tastes good, has functional benefits and is available at a low unit price. The breakthrough was the packaging format, which came in the form of a 200ml plastic cup that ensured product quality at that price point and yet did not compromise on taste or aroma. Tata Gluco Plus is currently available in the states of Tamil Nadu, Andhra Pradesh, Gujarat and Maharashtra.